One night we got a call around 8 or 9 pm.

One of our customers needed a delivery.

We packaged up a few containers and drove to the appointed meeting spot, a parking lot.

As we sat in the car, idling, I thought, “What am I doing, the money I’ll make on this delivery probably won’t cover gas.”

Then I thought about the customer calling us directly, unwilling to wait till morning. That’s saying something about the product.

A car pulls up a few spots away and flashes its lights. It must be him. I get out and carry the package over. He hands me some money, thanks me, and drives off.

I think to myself, “there aren’t many products that people will drive out of their way to get. We must be on to something.”

But, I never thought I’d be delivering our gourmet rice pudding in the middle of the night.

What’s one thing you never thought you’d do in your business?